01 — Our Story

The same red ground,
generation after generation.

Elston sits on Crediton red land — soil so good the region once grew swedes for Covent Garden market. The Gray family has farmed in this county for generations. This is the short version of a very long story.

Edgar, a neighbour, with a bullock bred by Andy’s grandfather
Photograph — Edgar, a neighbour, with a bullock bred by Andy’s grandfather
The photograph

Edgar and the bullock.

The man is Edgar, a neighbour here at Copplestone. The bullock belonged to Andy's grandfather, who bred it on this farm and sold it to him. Cattle have been leaving Elston's fields for market like this for as long as anyone can remember — the photograph just happened to catch it.

That, in one frame, is what this farm is: good animals, raised on good ground, sold to people we know.

Timeline
Thirteen generations

The Grays in mid-Devon

Generation after generation on Devon’s red ground — across more than one farm, through enclosure, war, and every price crash farming has thrown at it.

1956

Michael Chalice Kelly founds a butchery

M C Kelly begins trading — a Devon catering butcher that would grow to supply hundreds of professional kitchens across the South West.

1991

Andy takes on Elston

Andy Gray takes on the farm and the meat business. Elston Farm becomes M C Kelly's home.

Twenty years ago

Farming starts to change

The regenerative turn begins — two decades of rebuilding soil rather than mining it. The ploughs come out of the ground, minimum tillage replaces decades of arable rotation, and the thinking behind everything that follows is set.

2012

Making our own power

Solar and wind arrive on the farm. Today more than a third of the electricity used here is generated here.

2020

Cattle, deer — and a pandemic

Native British cattle and red deer come onto the permanent pasture. Weeks later, Covid closes 80% of the butchery's trade overnight; the team launches a national meat-box business in under a week and delivers 284,000 meals at cost to the Country Food Trust's appeal.

2021

The trees go in

5,600 trees planted through the grazing in a twelve-year trial with Rothamsted Research. The Observer visits; Countryfile films in the rows that autumn. A neighbour suggests Andy might as well concrete the field over. Andy plants more trees.

2023

National recognition

Andy is a finalist in the BBC Food & Farming Awards for farming for the future.

Today

More than 12,000 trees and counting

Red deer and native cattle graze between the maturing alleys. Volunteers still come to plant hedges. This generation is quietly building the farm the next one will inherit.

Andy Gray among the cattle at Elston
Photograph — Andy Gray among the cattle at Elston
Cattle at last light, Elston Farm
Photograph — Cattle at last light, Elston Farm

“I want scruffier edges – hedges spreading out at the base into tussocky margins that support species from whitethroats to grass snakes.”

Andy Gray — RSPB Fair to Nature